Influencerin produziert Social-Media-Content mit Smartphone und professionellem Mikrofon, während Like- und Emoji-Symbole eingeblendet sind – sinnbildlich für Reichweite, geldwerte Vorteile und die steuerliche Relevanz digitaler Inhalte im Fokus von Finanzamt und Steuerfahndung.

From likes to tax files: Why influencers are increasingly coming under scrutiny from tax investigators

The world of influencers is booming. With millions of followers and lucrative advertising deals, influencers have become a significant economic force. But with growing success, tax obligations and potential misconduct are also coming under the scrutiny of the authorities. Tax investigators in North Rhine-Westphalia (NRW) are currently making headlines as initial investigations into tax evasion by influencers have been launched. But what is behind this and what tax pitfalls should influencers be aware of?

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